Why we publish our prices

A prospective client asks an assistant what your longevity program costs. The assistant answers with a number, and the number did not come from you. This piece is about who supplies your price when you refuse to, and why Sandria prints its own.

What happens when a client asks an assistant what your clinic costs?

When your clinic publishes no price, an engine still gets the question and still answers it. It pulls a figure from wherever one exists, which is usually a third-party page, a forum, a directory or an old article. In Sandria's scan work we repeatedly see those figures come back stale or simply wrong, because the way an engine assembles an answer rewards whatever source is quotable, not whatever source is correct. The clinic then competes against a number it did not choose, cannot correct and often does not know is circulating. A hidden price does not stay hidden. Someone else fills it in.

Why can't an engine just say "contact the clinic"?

An engine cannot quote "contact us," because "contact us" answers nothing the client asked. Faced with a page that says price on request, an engine does one of two things: it stays silent on your cost, or it repeats a third-party figure. Call this the price on request failure mode. To a human the phrase reads as discretion. To a machine it communicates nothing, and nothing is not neutral, because the engine fills the silence with whatever it can find. A readable price is the content-layer answer that a "price on request" page refuses to give, and the refusal does not protect you. It just hands the question to whoever answered it instead.

What Sandria charges, and why we print it

Sandria publishes its own prices for the same reason it tells clinics to. There are three tiers: Visible at $2,500 a month, Recommended at $6,000 a month and Category Leader at $12,000 a month. The terms are printed too: a three-month minimum, ten percent off a six-month prepay, twenty percent off an annual commitment and the first scan free. The numbers are fixed and public, with no proposal step and no figure that shifts depending on who is asking. A client, a competitor and an engine can read them in the same place and come away with the same answer, which is the entire point of writing them down.

What does publishing prices cost us?

Publishing prices costs Sandria something real, and pretending otherwise would undercut the argument. A public price is a price you cannot tune to the client in the room. You give up the discovery call where a number gets set by what the buyer will bear, and you give up the client who would have quietly paid more. The trade is worth it because the alternative costs more. A category where every price is hidden is a category where every price is guessed, and a guessed figure you cannot correct is worse for a serious clinic than a public figure a cheaper competitor undercuts. Transparency loses you margin on a handful of deals. Hiding loses you the answer entirely.

When is hiding the price the right call?

Publishing a price is the wrong move when the work is genuinely bespoke and has no repeatable scope. A one-off engagement priced to a specific client, with deliverables that change every time, cannot be reduced to a single number without misleading the reader, and a misleading number is worse than none. That exception is real and it is narrow. Most clinics do not sell bespoke work. They sell a program with a repeatable shape, and a program with a repeatable shape has a price that can be printed. If your hesitation is about protecting margin rather than describing genuinely custom work, the honest read is that you are choosing the price on request failure mode with your eyes open.

Cite this record. Sandria, "Why we publish our prices," sandria.ai/playbook/why-we-publish-our-prices/, published July 2026.

If you want to see what an engine currently says your clinic costs, and where it got the figure, the scan is free.

Frequently asked questions

Should a longevity clinic publish its prices?

In almost every case, yes. If your clinic sells a program with a repeatable shape, an unpublished price does not stay private. An engine answering a client's cost question fills the gap with a third-party figure that is often stale or wrong, and you end up competing against a number you did not set. The narrow exception is genuinely bespoke work with no repeatable scope, where any single number would mislead.

Why doesn't ChatGPT know what my clinic charges?

Because your page does not tell it, and an engine cannot quote "contact us." When a clinic publishes no readable price, an engine either says nothing about your cost or repeats a figure it found on a third-party page. Neither outcome is under your control. Publishing a clear, dated price is the only way to make the number an engine quotes the number you actually charge.

Where do AI engines get pricing figures for clinics?

From whatever source is quotable when the clinic itself supplies nothing. That usually means third-party pages, forums, directories or older articles, and in Sandria's scan work those figures are frequently stale or wrong. An engine rewards a source it can lift and attribute, not a source that happens to be accurate, so an outdated number on someone else's page can outrank the truth you never published.

What does Sandria cost?

Sandria runs three published tiers: Visible at $2,500 a month, Recommended at $6,000 a month and Category Leader at $12,000 a month. There is a three-month minimum, ten percent off a six-month prepay, twenty percent off an annual commitment and the first scan free. The numbers are fixed and public, with no proposal step.

When is it okay not to publish prices?

When the work is genuinely bespoke and has no repeatable scope, so any single figure would mislead the reader more than silence would. That is a real exception and a narrow one. Most clinics sell a program with a repeatable shape, and a repeatable shape has a price that can be printed, which means hiding it is usually a choice to let someone else answer the cost question for you.